Quality Graphics and Your Business
Whether your business offers products and services offline or
online, high quality graphics can play an important role. You’ve heard it time
and time again, “a picture’s worth a thousand words,” and that’s true when you
opt for high quality graphics.
Let’s first look at offline businesses. How often do you see
products that don’t offer some time of graphic packaging designed to help sell
the product, and it works? Consumer testing has shown that if you have two
identical items – one with plain packaging and one with catchy quality graphics
– the latter will sell.
Can you imagine going to the store to buy a bottle of orange juice
and all that was on the packaging were the words “orange juice.” Would you buy
this orange juice or would you choose the one right beside that looked
professionally packaged with colourful graphic components that were attractive
and appealing to the appetite?
The automobile industry, communication industry, and food industry
all know how important quality graphics attached to their products are. If the
auto industry could sell cars with plain sheets of paper with just the vehicle
facts, do you really think they would go to the cost of printing those enticing
color brochures? They provide them because they work.
The examples are endless but you get the idea. The power of quality
graphics is even more evident online. Anyone can sell online as long as they
have a computer and an internet connection. As a result, there has been an
explosion of online businesses and a highly competitive market has evolved.
Making sales online is not as simple as one might think.
There’s the high level of competition, the uneasiness that still
exists by consumers, and perception, which all affect whether a visitor decides
to complete a purchase. When your website is perceived as a safe place to shop
visitors will buy. The use of graphics can help to achieve that feeling, and
quality graphics will also entice visitors creating a positive buying
experience.
Graphic design is critical to the success of your online and offline
business. As a result, you should leave it to the professionals to create the
perfect images for your business, and the placement of those images. Whatever
you do, don’t assume that a little bit of clip art or just any image will do
the job. Thousands upon thousands of businesses before you have failed because
of this one little mistake. Don’t let your business become a statistic.
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