Multi Level Marketing
If
you are frequently short with money at the end of the month, joining a business
that requires you to sell product is one good option. You earn commission from
the sales you make, and the more products disposed the larger income you will
get. But the problem with this kind of business marketing is, unlike in multi
level marketing business, earning substantial amount of money is not possible
for the most dealers, especially those who are in the lower levels.
The
reason is products pass through a number of distributors that by the time
commissions are to be paid, there are many who need to share the income sales.
In business methods like this, the products that come from the manufacturer
have to go to the warehouse distributor and then to the area distributors.
They
would eventually go to the sub-distributors who will pass them to the dealers
and finally to the retailers. The retailers buy the products from the higher
level, which in return, buys their stock from their upper level, and so on.
In
this type of business, the emphasis is always put on selling. Each level has to
fill an order and replenish an inventory by purchasing the products from the
next upper level. If the sub-distributors of the distributor did not sell
enough products, the distributor still has to purchase stocks from their higher
level in order to keep their distributor's status – otherwise, they would lose
it. So, even if there are still products in the inventory, the distributor
needs to use money from their own pocket to buy stocks for their future sales.
The
multi level marketing business concept was taken from the above marketing
method. However, the emphasis was not on selling products but more on
recruiting sales people. It was more than 50 years ago when the first multi
level marketing strategy was launched where the products used were nutritional
supplements.
Contrary
to the other method of selling products, the companies that used multi level
marketing concept do not need a number of distributors and retailers in order
to dispose them. Instead, they only need their members to take the products
which were acquired from the manufacturers and let them distribute directly to
the market.
The
main goal of this business model is to have more and more people to join and
each of them make their purchase. Why is this so? Each member to sign up with
the company needs to buy the product. Logically, if 100 members would sign up,
there are 100 sales. If 10,000 members were recruited, 10,000 sales would be
achieved; thus, more income for the MLM business team.
The
Commission
Whether
the member sells anything or not, they still have income from a commission
earned from every member recruited. In order to make the sales, all recruited
members are required to buy a certain amount of product. In most cases, the
amount of the product is already included in the signing-up fee. Each month,
the members need to buy the product in order to qualify for the commission from
their recruited dealers.
There
are levels in which the newly recruited members have the option to choose from.
The higher level they buy or sign up with, the higher commission fees they
would get. They also have the option to earn the commissions without buying
enough amount of product by recruiting enough number of dealers of members each
month.
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