Use Web Graphics on your Website

Using Web Graphics on Your Website to Maximize Your Business

More and more webmasters are recognizing the value of using graphics on their websites to maximize business. That’s because using the right graphics can improve the appearance of the site and motivate a visitor to act. Using web graphics on your site is a smart business move.

The graphics you opt in combination with the text you utilize will present the flavour for your site. It will give your website its own personality, its own look and feel. It can be, serious, fun, or warm and inviting. When graphics are used right you can stand out from the competition. But before going graphic crazy there are some things you need to know.

The graphics you place on your web page should serve a function. If they are just there because they look cool take them off.  There is no question that there are thousands of cool and impressive graphics but unless they serve a purpose there’s no value to putting them on your site. 

There are a number of different types of graphics you can use on your website. Navigation buttons are used to help your visitor comfortably move around your site. They should be easy to read and you can include a small image. Your logo identifies you, and people begin to remember it over time. It gives you brand name recognition.

Background images can add visual appeal to a website but they can be bothersome if you aren’t careful used.  There is nothing worse than trying to read text on a graphic that almost makes it invisible. Visitors are very quick to hit the back button if it makes their eyes hurt.

Title graphics called mastheads, are a good way to get recognition for your site. Use something unique that will stick in the minds of visitors.

Photos are popular on websites because they can make a page friendly and inviting. If you plan to use photos on your website you should optimize them for the web otherwise your pages will load slow and people will become impatient and leave before it ever loads.

For a professional looking page match your fonts on all navigation buttons. Your graphic images should match your website colors and typefaces. Your web page should be no more than 60k so if it’s larger than that either optimizes your graphics or remove some of them. 

Graphics are used to improve website functionality.  Don’t place graphics on your site unless they have a purpose. When adding graphics you always must balance their usefulness against the loss in speed for your page to load.

Using web graphics on your website makes good business sense so why not give it a try?